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Media Releases

September 16, 2004

KROGER AND COCA-COLA PARTNER WITH NORTH TEXAS FOOD BANK TO OFFER FAIRGOERS REDUCED ADMISSION WITH PRODUCT DONATION

Fairgoers receive $1 admission on Wednesdays with donation of three food cans through Kroger’s “It’s A Fair Deal;” opening day admission discounted to $4 with donation of any 20 oz. Coca-Cola product

WHO: Kroger Food Stores and Coca-Cola team up with Food Bank to offer fairgoers reduced admission with food or beverage donation

WHAT: *** “It’s A Fair Deal” – Kroger provides fairgoers with $1 admission on any Wednesday with a donation of at least three cans of food per person
*** Opening day fairgoers receive discounted admission of $4 with any 20 oz Coke product

Donations will be collected at all fair entrances by Food Bank volunteers

WHERE: The State Fair of Texas, Fair Park in Dallas

WHEN: “It’s A Fair Deal”/Kroger: Wednesday, Sept. 29, Oct. 6 and 13; 10:00 a.m. – 10:00 p.m.
Opening Day/Coca-Cola: Friday, September 24; 10:00 a.m. – 10:00 p.m.

PHOTO OPPORTUNITIES:
• Main entrance gate will feature a white tent with the food drive signage and volunteers wearing Food Bank t-shirts
• Food Bank trucks will pick up donated items at 10:00 p.m. Opening Day and each Wednesday at the main entrance
• Volunteers wearing Food Bank t-shirts will be greeting donors and collecting food and beverage donations at each of the seven gates.

Since its inception in 1982, the North Texas Food Bank has distributed 261 million pounds of food and grocery products. Last year 28 million pounds were distributed through 10 main programs to 400 Partner Agencies (food pantries, shelters and after-school programs) located in 13 North Texas counties. Each month last year, agency food pantries distributed food to more than 55,000 families, and agency on-site programs served over 540,000 meals/snacks. Each donated dollar helps distribute $12 of grocery products to the hungry.

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